My Hare is founded on and entirely based around a few key values. We are dedicated above all else to female empowerment and creating greater self-confidence in our lovely customers. Our mission statement is perhaps best summarised in the words of our CEO and founder: Frieda Thiel.
“I have a passion for empowering people that feel tested, judged, perhaps rejected by society for how they look, or who they simply are. This can be traced back to my childhood. I went from being an awkwardly small and slight child in my early years, to a beautiful, confident, ambitious girl in her twenties who suddenly developed Psoriasis, a skin disorder. I can honestly testify that I have indeed been through the ringer with society and its misconceptions about what makes me happy. It is not the perfect hair, the perfect skin or what people think of us that makes us happy; but rather the way we deal with points of crisis in our own life and how we use these, for meaningful personal growth and renewal.
Wigs have been a major part of my life. My skin disorder plays havoc with my scalp from time to time and general styling and maintenance of my hair can be very irritating and uncomfortable. Wearing a wig has given me freedom over the years to style my hair as I wish, but most importantly provides comfort, empowers me, and builds my self-confidence.
Now I am an entrepreneur and a proud mother, life is more demanding than ever. Swimming with my youngest child is something I really enjoy, but I struggle with the idea of getting my hair wet, and chlorine can be very irritating to my scalp. While traditional swimming caps are an option, I found the sheer hideousness of an ill-fitting latex swimming cap in some unnatural hue daunting and unappealing. I desired to look as gorgeous in the pool as I did out of the pool. I wanted to have a mane that looked luscious in the water, while keeping my scalp and hair dry, without the synthetic alien look achieved by the conventional swimming cap.
Finally, in October 2019, our waterproof wigs & Velcro headband wigs were conceived, as well as a catchy name for my company, ‘My Hare’.
Aside from the obvious fun and catchy word play in my choice of using ‘Hare’ rather than ‘Hair’, I wanted to connect my brand to an animal that I think encapsulates true female empowerment. Hares are extraordinarily strong swimmers. They are intelligent, and strongly feminine in their energy. They are also of course a symbol of sex & fertility, and have a strong association with Aphrodite, the goddess of love, beauty, passion, and procreation. I also wanted to add a special finishing touch to ‘My Hare’ branding by choosing packaging that is not only original but stylish too. Your wig and accessories will arrive packaged in a luxurious, reusable bunny bag that is truly distinguished and gorgeous!
In conclusion, My hare is designed to inspire real confidence in women when they go swimming. Let’s not get the facts twisted here: My hare wig is not a professional swimming cap (so Speedo and Slazenger can rest assured that they hold the monopoly at that end of things!). My hare is a waterproof vanity cap with hair designed to make you feel your best during light water activity. It allows you to look and feel gorgeous during a leisurely swim, whilst keeping your natural hair dry and protected under the cap. Whether you are out with the kids in the rain or out on a romantic date on a drizzly day, My Hare is here to help. My hare will help you keep your timeless glamour and help you feel as confident and beautiful as you deserve to feel!
Wear My Hare and look hopping gorgeous!
Frieda Thiel – ‘My hare’ – CEO